Vape, Juul, e-hookah, e-cig, mods, ENDS. These are all names for e-cigarettes, which are battery-powered devices that deliver nicotine and other substances (such as metals, flavor additives, propylene glycol, volatile organic compounds, and other toxic chemicals). According to the CDC, 1 in every 4 Colorado high school students — over double the national average — used an e-cigarette in the past 30 days. That is a lot, but the good news is that the majority (75%) of youth aren’t vaping. Why is it that 25% are though? One major reason for this is flavors.
There are over 15,500 e-liquid flavors available, including sweet tart, unicorn poop, and fruit loops, to name a few. E-liquid production is not well regulated, so it is hard to know what it is exactly made of (again, like metals, flavor additives, propylene glycol, volatile organic compounds, and other toxic chemicals). Flavorings used in e-liquids are not FDA approved for inhalation either, which is exactly what is happening when vaping.
According to the Truth Initiative, the majority of youth (nearly 86%) who use e-cigarettes say they do because of the available flavors, and that if there weren’t so many flavors available, they would most likely quit, use less, or never have started. Research also shows that kids who vape sweet flavors are more likely to keep vaping or vape more compared to those who don’t vape sweet flavors.